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Highway safety and discouraging drinking and driving will be the focus of a new public awareness campaign launched by the Department of Public Safety. "Be…safe and sound", a province-wide highway safety awareness campaign, will feature a series of television and radio ads and other initiatives.
"We believe that this campaign is a very powerful step toward building a safer New Brunswick, which remains a major component of the government's self-sufficiency agenda."
Public Safety Minister and Solicitor General John W. Foran
Quick Statistics
- Polls indicate that public concern over road safety (and particularly drinking and driving) ranks as high as healthcare and pollution.
- Throughout Canada, 3,226 people were killed and 380,668 were injured in 2005 as a result of road crashes. Alcohol was a factor in over 37 per cent of these deaths and almost 19 per cent of these injuries.
- In New Brunswick, 50 people died in alcohol-related crashes in 2005. About 83 per cent of those who died were male. Another 437 New Brunswick drivers were involved in serious injury crashes in 2005, 24 per cent of which were alcohol-related.
- Every year, more than 1,000 New Brunswickers are convicted of impaired driving.
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