- Write concisely and to the point;
- Substantiate anecdotal comments with facts and data;
- Use bullet points;
- Add selective quotes from Guest/Visitor books or letters of appreciation TO your entry, wherever appropriate;
- Add photos;
- Use graphs, charts and matrices, where appropriate;
- Cross reference supporting material to your Microsoft Word Document entry (so Judges do not have to search for it);
- Do not forget to write each question before the answer, and to start each question on a new page;
- Get somebody not related to your business to read your entry (before it is submitted) and critique it;
- Clearly mark all supporting material with your entry details (ie Business name, name of category entered). Include description of images;
- Dividers are optional. If used, they must be blank ie they must not carry images or text. They may be numbered for example "Question 1";
- Do not laminate pages. They are too hard to read and Judges only have a limited amount of time per entry;
- Make sure your entry (when bound) can remain open without assistance;
- Use good quality plain paper. Soft colours are OK but not paper with flecks/ patterns;
- Throughout the year, maintain a record of things you have done, to prepare for next years' awards.
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