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Tourism Industry Information

Product Development Branch

Reporting to the Assistant Deputy Minister of Marketing, Development and Operations, the Product Development Branch plays a leadership role in the tourism product development sector and works very closely with New Brunswick’s tourism industry operators. The Branch is responsible to execute the 2009-2012 Product Development Direction and is responsible to foster the development of year-round, consumer focused tourism products that deliver an exceptional New Brunswick experience to visitors.

Product Development staff work closely with tourism operators and organizations, municipalities, funding partners, and other government departments to guide the strategic development of the tourism industry and to enhance the quality of the experiences that are being offered to the visitors.
The Branch is responsible for coordination of the following programs and initiatives:
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  • the Inner Journeys Program
  • the Be New Brunswick Approved accommodation program
  • Tourism development project evaluations
  • Tourism Development Guidelines
The Branch works in partnership with the following stakeholders:
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  • The Tourism Industry Association of New Brunswick (TIANB)
  • the Atlantic Canada Acadian Tourism Commission
  • the Bay of Fundy Tourism Partnership
  • the Economusée Network of Atlantic Canada
  • Tourism Atlantic’s Best Practices Missions Program
  • Industry participation in the Gros Morne Institute for Sustainable Tourism (GMIST) experiential tourism programs
The Product Development Branch is comprised of a Director, a manager, product development officers assigned to specific regions throughout the province, and headquarters staff responsible for tourism policy and program management.
 
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