Office of Human Resources
Tourism and Parks

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Scenic Drives

The New Brunswick Scenic Drives provide alternate routes for the visitor to tour various areas of the province and experience more of what New Brunswick has to offer. Each of the five Scenic Drives represents a unique part of New Brunswick.

The Scenic Drives are used by Tourism and Parks to market the province in our advertising programs, publications (Vacation Planner, Travel Map), websites, Trade Booths, etc. and it provides an identity to the different sections of the Province.

We encourage New Brunswick tourism operators to use the symbol for their Scenic Drive in their marketing material. Please contact Penny Demmings via e-mail or by calling (506) 453-8769.

Marketing ideas for tourism operators/municipalities to consider using their Scenic Drive symbol and Scenic Drive name:
  • Tourism brochures
  • Placemats
  • Websites
  • Menus
  • Travel Maps
  • Handcrafts
  • Posters
  • Linens
  • Interpretive Panels
  • Appropriate collateral
  • Tourism advertising
Signage ideas for tourism operators/municipalities to consider using their Drive symbol:
  • Highway Advertisements (with appropriate DOT permits)
  • On-premise signs
  • Building signs (for your tourism business or municipality)
 
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Scenic Drives

Department of Tourism and Parks
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