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Principles for Department/Agency Internet Communications
1. Each New Brunswick department and agency carries a continuing responsibility to develop and maintain a major presence as part of the New Brunswick Government site on the World Wide Web.
2. Departments should establish an internal requirement that every major program area must maintain a basic presence and profile on the agency home page.
3. Strategic planning is currently undertaken by departments as part of multi-year budgeting processes, performance measurement systems, quality service initiatives, information system designs, etc. Such planning should incorporate specific Internet external communications targets and ensure such targets complement the corporate policy framework established by government for Internet communications.
4. Effective planning in this context must involve management at all levels in examining how such technologies will impact organizational change over time. Ongoing involvement by human resource professionals to address the human side of such changes is important.
5. To ensure standards are implemented on a consistent basis, it is strongly recommended each department or agency establish a web editor responsibility centre. The function would be based in the communications staff group of the agency. Web editors would be responsible for web posting co-ordination, and be authorized to remove, or prevent, posting of material not conforming with applicable standards.