Agriculture and Aquaculture

New Brunswick producers invited to participate in marketing caravan (09/02/10)

NB 138

Feb. 10, 2009

MEMRAMCOOK (CNB) - Agriculture producers are invited to attend a workshop on direct marketing that will be held in Memramcook on Wednesday, Feb. 11.

The conference, part of the 2008-09 Marketing Caravan, will feature three internationally recognized speakers, Jane Eckert, Lori Colborne and Brent Warner. They will address many issues dealing with marketing products and services in the agriculture sector.

The Marketing Caravan program is designed to offer techniques that will help producers to make profitable changes to their business in areas such as leadership skills; agri-tourism strategies; farm direct marketing trends; innovative marketing techniques; building partnerships; and Internet opportunities in a day-to-day operation.

"This interactive workshop presents an excellent opportunity for processors, buyers and suppliers to be innovative and to learn new ways of selling their goods or services," said Agriculture and Aquaculture Minister Ronald Ouellette. "I encourage our producers to participate in this unique event and to expand the sustainability of our agriculture industry by improving the marketing of their agri-food products."

Participants will have the opportunity to set up a display to showcase their products or services as well as to meet and do business with other producers, processors, buyers and suppliers. Furthermore, throughout the day, the facilitator Lori Colborne will evaluate their display and offer participants advice.

The caravan will be held at the Memramcook Resort at a cost of $70 per person plus HST. Producers may register at www.farmcentre.com/workshops or by calling 1-866-492-1172.

The Marketing Caravan is a travelling series of five one-day workshops developed by the Canadian Farm Business Management Council. They are designed to connect Canadian farmers with North America's leading experts in agricultural innovation.

09/02/10

MEDIA CONTACT: Benoit Locas, communications, Department of Agriculture and Aquaculture, 506-462-5042

09/02/10