June 5, 2009
FREDERICTON (CNB) - The province is contributing $210,000 to assist agriculture producers and agri-businesses market New Brunswick agri-food products locally. Agriculture and Aquaculture Minister Ronald Ouellette made the announcement today.
The funding is being made available under the New Brunswick Agri-Food Market Development Program. The program is in its third year, and has resulted in more than $1 million in marketing and promotional upgrades benefiting the agriculture sector.
"This program offers our agri-food producers additional tools to market and promote the quality products they grow and produce here in New Brunswick," said Ouellette. "Increasing the sale and consumption of New Brunswick agri-food products within the province will help the industry be an important player in government's objective of achieving self-sufficiency."
The program will provide cost-shared assistance to producers, farm markets, associations and agri-food businesses to help improve the sale and consumption of local agri-food products through marketing initiatives such as road signage, promotion activities, agri-tourism, developing and launching new products, and establishing marketing groups. To date, 148 projects have benefited from program funding.
"New Brunswick farmers are a hard-working and diverse group who often are in the best position to know what is required to promote their high-quality, New Brunswick agri-food products," said Ouellette. "This program provides assistance for them to make those choices."
More information on the New Brunswick Agri-Food Market Development Program may be found on the Agriculture and Aquaculture website.
MEDIA CONTACT: Paul Harpelle, communications, Department of Agriculture and Aquaculture, 506-444-4218.