July 13, 2009
GRAND FALLS (CNB) - A new logo and signage to promote New Brunswick Christmas trees was released by the Coopérative des producteurs d'arbres de Noël de Grand-Sault on Saturday, July 11.
The organization did so as part of its field day, attended by Restigouche-la-Vallée MLA Burt Paulin on behalf of Agriculture and Aquaculture Minister Ronald Ouellette.
"I am pleased that the Department of Agriculture and Aquaculture is joining with industry groups and producers to help them promote and market New Brunswick products," said Paulin.
The Coopérative des producteurs d'arbres de Noël de Grand-Sault is one of several organizations in the province that participated in the New Brunswick Agri-Food Market Development Program. The program provided cost-shared assistance to the co-operative to undertake the design and development of a new logo and signage.
"The New Brunswick Christmas tree industry will now have an official logo to represent it," said Maurice Castonguay, the co-operative's president. "The producers will be readily identified by a sign. This project would not have been possible without the financial support of the Government of New Brunswick. We are very grateful to the department for its valuable assistance."
The New Brunswick Christmas tree industry involves about 350 active growers who produce about 500,000 trees per year. More than 85 per cent of the trees produced are exported to the Americas.
"The creation of a road sign will help us promote the sale of natural Christmas trees in New Brunswick," said Sophie-Michèle Cyr, president of the Christmas Tree Association of New Brunswick. "The industry generates tens of millions of dollars in revenue. Partnering, as we have in this promotional effort, is very important to the industry as a whole."
More information about the New Brunswick Agri-Food Market Development Program is at the Department of Agriculture and Aquaculture website.
MEDIA CONTACT: Gisèle Regimbal, communications, Department of Agriculture and Aquaculture, 506-444-4218.