Sept. 22, 2009
FLORENCEVILLE (CNB) - Agri-food products and agri-tourism in New Brunswick were highlighted when Agriculture and Aquaculture Minister Ronald Ouellette toured a Florenceville farm today. The minister was joined at the Hunter Bros. farm by representatives from the Canadian Agri-tourism Working Group.
"Part of my job as minister of agriculture and aquaculture is to encourage New Brunswickers to support the growth and sustainability of agri-food industries by choosing local products," said Ouellette. "Today we have had the opportunity to showcase and to experience some of the high-quality, innovative products that New Brunswick has to offer."
This event was held in conjunction with the annual study tour of the working group. This year, New Brunswick is the host province for this group, which is made up of representatives from across Canada interested in the development of agriculture and tourism.
Chip Hunter of Hunter Bros. was happy that his location was one of seven farms visited during the three-and-a-half day tour. The working group will also stop at two aquaculture- and one fishery-related operations and three major tourist attractions.
"We are proud of the product we offer to the consumer," said Hunter. "It is important for us at Hunter Bros. to be energetic and innovative marketers of the quality product we deliver."
Other companies and products represented at the tour were Jolly Farmer Products Ltd., Hilltop Pork Products, Covered Bridge Potato Chips and Northumberland Dairy products.
Many of these businesses have received assistance in their marketing through the department's Agri-Food Market Development Program. Now in its third year, this program provides companies and farms with cost-shared assistance to increase the promotion and awareness of their products.
Almost $500,000 has been made available to more than 200 projects. The program aims to increase the sale and consumption of local products through marketing initiatives such as signage, promotion, agri-tourism, and new product development.
More information on the New Brunswick Agri-Food Market Development Program is online.
MEDIA CONTACT: Chris Connor, communications, Agriculture and Aquaculture,