Alcool NB Liquor

Spot-check partnership to raise awareness for Campaign 911 (09/02/20)

NB 195

Feb. 20, 2009

SAINT JOHN (CNB) - A spot-check event to raise awareness for Campaign 911 will take place between 1-2 p.m. today, Friday, Feb. 20. The event will be held by the Rothesay Regional and Saint John City Police forces, in co-operation with MADD Canada and Alcool NB Liquor, to inform the public on how to spot a suspected impaired driver, then report the incident by calling 9-1-1.

"By educating the public on the possible signs of an impaired driver, we're sending a message that there will now be thousands of eyes watching the road," said Dana Clendenning, president and CEO, Alcool NB Liquor.

The public and private-sector partnership is a local contribution to Canada's Road Safety Vision 2010, which plans to make our roads the safest in the world, and reduce by 40 per cent the number of drivers fatally or seriously injured by impaired drivers.

"Our suspected impaired driving complaints rose by 102 per cent in 2008, and our impaired driving charges dropped by four per cent, so we're starting to see the impact of our campaigns," said Sgt. Evan Scott of the Rothesay Regional Police Force.

MADD Canada volunteers will be at the spot check to hand out clip-on visor notebooks that list 10 possible ways to spot an impaired driver. The notebooks will also be given out at all Alcool NB Liquor stores, starting today.

"This joint event marks the first time that MADD Canada has teamed up with a liquor jurisdiction and a local police service to promote the 9-1-1 campaign in Canada," said Andrew Murie, CEO of MADD Canada. "We are extremely encouraged by the efforts of these public service organizations to help us build awareness of the campaign."

According to the Department of Public Safety's motor vehicle traffic collision statistics for 2007, 23 of the 111 drivers involved in collisions that resulted in 89 fatalities in the province had been drinking or were impaired.

More information on the magnitude of the alcohol/drug-related motor vehicle accident problem in Canada may be found on the Alcool NB Liquor website.


EDITOR'S NOTE: Photo opportunities of the spot check will be available from 1-2 p.m. at the entrance to the Irving Oil Refinery on the Loch Lomond Road. MEDIA CONTACTS: Nora Lacey, manager, corporate services and communications, Alcool NB Liquor, 506-452-6453; Andrew Murie, MADD Canada, 416-720-7642; Sgt. Evan Scott, Rothesay Regional Police Force, 506- 636-1338; Sgt. Jeff LaFrance, Saint John City Police Force, 506-648-3260.