Alcool NB Liquor

Alcool NB Liquor opens new store in Campbellton (09/05/06)

NB 622

May 6, 2009

FREDERICTON (CNB) - The newest Alcool NB Liquor store was officially opened today in Campbellton.

The 640-sq.-metre (7,111-sq.-ft.) store at 130 Roseberry St. is 20 per cent larger than the former location on Water Street, and features 1,247 products, including 597 wine and 440 spirits. The walk-in cold room features 122 chilled beer and 88 ready-to-drink products, as well as an assortment of chilled wines in refrigerated doors.

"We are pleased to have partnered with Sobey's to create a more convenient, one-stop shopping opportunity for customers," said Dana Clendenning, president and CEO of Alcool NB Liquor.

The new store features Alcool NB Liquor's new decor, a Centre of Discovery kiosk for product tastings, a new checkout design with refrigeration units at cash, and an LED message board on the exterior of the building.

"The new Campbellton store is a tribute to the corporation's vision to be a high-performance retailer, engaging employees in service excellence," said Clendenning.


EDITOR'S NOTE: A grand opening and ribbon cutting ceremony will take place at 1 p.m. TODAY at the new store. MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, manager of communications, 506-292-2647.