Alcool NB Liquor

Shopping bags to benefit environmental and social responsibility non-profit agencies (09/06/08)

NB 814

June 8, 2009

FREDERICTON (CNB) - The sale of shopping bags at Alcool NB Liquor will benefit the non-profit conservation organization the Nature Conservancy of Canada (NCC), and Mothers Against Drunk Driving (MADD Canada).

Alcool NB Liquor will donate 100 per cent of the proceeds from its enhanced reusable and recyclable shopping bag to both agencies. The bag will be manufactured in New Brunswick from 45 per cent recycled material, and will be recyclable through the province's solid waste commissions' blue box program. The new bag will retail for five cents.

"Our reusable and recyclable bag will be made with more than double the amount of recycled material of our current bag," said Dana Clendenning, president and chief executive officer of Alcool NB Liquor. "We are proud to offer a made-in-New Brunswick solution that not only offers the strength and durability required for our products, but is also reusable for other purposes."

Alcool NB Liquor will continue to provide a complimentary single-use paper bag, which is compostable and recyclable, and will retail a new, four-bottle reusable canvas bag for $1.99 plus HST.

"NCC is happy to partner with Alcool NB Liquor," said Linda Stephenson, regional vice-president, NCC Atlantic Region. "Proceeds from this donation will go toward protecting New Brunswick's most threatened habitats and the plants and animals that live there. Included among the more than 4,400 hectares (11,000 acres) that NCC has conserved in New Brunswick are the last fully functioning estuary along the Bay of Fundy, the nesting habitat for the globally endangered piping plover, and safe havens for hundreds of thousands of migrating shore birds."

"This commitment by Alcool New Brunswick Liquor is just one example of their leadership in the area of social responsibility and their efforts to help MADD Canada achieve our mission," says MADD Canada's Chief Executive Officer Andy Murie. "The additional support will enable us to educate and engage more people in our work to end impaired driving."

The 45 per cent recycled bags and the canvas bags will be made available in corporate stores by mid-summer.

The NCC is a national non-profit conservation organization that works with landowners to protect Canada's natural habitats. Its plan is to build partnerships and develop creative conservation solutions with individuals, corporations, community groups, conservation groups and government bodies. Since 1962, NCC and its supporters have helped to protect more than 4,400 hectares (11,000 acres) in New Brunswick, and more than 400,000 hectares (2 million acres) of ecologically significant land across Canada.

MADD Canada is a national, charitable organization that is committed to stopping impaired driving, and supporting the victims of this crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving, and save lives and prevent injuries on our roads.

MEDIA CONTACTS: Nora Lacey, Alcool NB Liquor, 506-452-6453; Crystal Folkins, Nature Conservancy of Canada, Atlantic Region, 506-450-6010, ext. 234; Andy Murie, MADD Canada, 1-800-665-6233, ext. 2243.

09/06/08