Alcool NB Liquor

New Brunswickers donate more than $44,000 to support MADD Canada (09/12/09)

NB 1962

Dec. 9, 2009

FREDERICTON (CNB) - Alcool NB Liquor customers showed their support for the efforts of MADD (Mothers Against Drunk Driving) Canada to stop impaired driving by donating $44,107 between Nov. 26 and Dec. 3.

Alcool NB Liquor staff asked customers to make a $1 donation to MADD Canada during the seven-day campaign.

"The response from New Brunswickers to Alcool NB Liquor's prompted donation campaign was overwhelming," said Dana Clendenning, president and CEO of Alcool NB Liquor. "The people of New Brunswick have opened their hearts and wallets to this very important cause."

Alcool NB Liquor and MADD Canada's long-standing partnership promotes responsible consumption of beverage alcohol, and warns of the consequences of driving while under the influence.

"MADD Canada is absolutely thrilled with the financial success of Alcool NB Liquor's prompted donated campaign," said Andy Murie, CEO of MADD Canada. "Half of the $44,107 raised will be used to support MADD Canada's high school multimedia programs in English and French, and the other half will go to MADD Canada's New Brunswick chapters to support Campaign 911 programs in their communities."

Alcool NB Liquor previously held a three-day donation campaign on the weekend of Sept. 3-5.

"On the weekend of Sept. 3-5, our retail staff collected $30,587 in donations from New Brunswickers," said Clendenning. "This is a clear indication of the interest in MADD Canada's mandate, and I would personally like to thank the public for supporting this important community cause."

Alcool NB Liquor is a Crown corporation with annual sales of $394.8 million, a network of 47 retail stores, 70 licensed agency partners, 640 employees, and more than 1,950 regular listed products. The corporation's vision is to be recognized as a high-performance retailer engaging employees in service excellence, while responsibly hosting New Brunswick's beverage alcohol experience.

MADD Canada is a national, charitable organization committed to stopping impaired driving, and supporting victims of the crime. With volunteer-driven groups in more than 100 communities across the country, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving, and save lives and prevent injuries on our roads.


MEDIA CONTACTS: Nora Lacey, Alcool NB Liquor, 506-452-6453; Andy Murie, MADD Canada, 1-800-665-6233, ext. 223.