March 31, 2010
FREDERICTON (CNB) - Ten New Brunswick high school students have each won $1,000 in a provincial essay contest to fund their registration and travel costs to attend the annual Canadian Youth Against Impaired Driving (CYAID) Conference. The event will be held May 13-16 in Regina, Sask.
Developed by NB Liquor, the contest was open to all Teens Against Drinking and Driving (TADD) members from New Brunswick high schools.
"The essay contest provided the opportunity to hear what our young people are saying, in their own words, about drinking and driving," said Dana Clendenning, president and chief executive officer, NB Liquor. "Youth and drinking and driving are two primary areas of focus for Alcool NB Liquor's social responsibility program. The partnership with TADD helps educate high school students about making responsible choices about alcohol."
The 500-word essays chronicled each student's progress toward communicating to their schools and communities the dangers of drinking and driving. The essays also addressed how students would share with their peers the information learned at the CYAID conference. The prizes have been awarded to:
Thirty-eight submissions were received from nine schools: eight anglophone and one francophone.
"I was thrilled to see the level of student participation," said Sgt. Tammy Ward, RCMP J Division. "NB Liquor has been a tremendous support to TADD in the past few years in helping New Brunswick youth acquire opportunities to which they may not otherwise have had access."
NB Liquor is a Crown corporation with annual sales of $394.8 million, a network of 46 retail stores, 70 licensed agency partners, 395 permanent employees, and 1,983 regular listed products.
MEDIA CONTACTS: Nora Lacey, NB Liquor, 506-452-6453, firstname.lastname@example.org; Sgt. Tammy Ward, RCMP J Division, 506-452-3337 (office), 506-440-4365 (cell), email@example.com.