NB Liquor

NB Liquor opens new store (10/04/27)

NB 621

April 27, 2010

FREDERICTON (CNB) - Residents of Fredericton north now have a new NB Liquor store available at the Brookside Mall. It is on the northwest corner of Brookside Drive and the Ring Road at the front of the mall.

The store introduces a new retail merchandising concept that creates destinations inside. This approach provides a customer-friendly shopping experience and better use of retail floor space.

"The new Brookside Mall store represents the next phase in retail design and merchandising at NB Liquor," said Dana Clendenning, president and chief executive officer, NB Liquor. "This unique design provides the best showcase for our products."

Customers will notice a new layout, new decor, a Centre of Discovery kiosk for product tastings, an imported beer section within the main store, and reach-in cold doors for white wine and sparkling wine.

The new store covers 1,056 sq. m (11,370 sq. ft.) and features 1,680 products, including 840 brands of wine and 506 brands of spirits. The 232-sq.-m (2,500-sq.-ft.) walk-in cold room offers 258 listings of chilled beer and 76 listings of ready-to-drink beverages. A special section features imported beer, a growing category in the province.

The store employs nine full-time staff and 12 casuals, and is open from 9 a.m. to 10 p.m. from Monday to Saturday and from noon to 5 p.m. on Sundays.

"The relocation and redesign of this store is another example of how NB Liquor is to moving toward its vision of becoming a high-performance retailer, engaging employees in service excellence," said Clendenning. "The corporation is pleased to locate its newest store in this growing residential and commercial neighbourhood."


MEDIA CONTACT: Nora Lacey, communications, NB Liquor, 506-452-6453.