NB Liquor

NB Liquor wins national award (10/06/03)

NB 892

June 3, 2010

FREDERICTON (CNB) - NB Liquor has collected its first national award from the Retail Council of Canada (RCC) for retail employee development - large chain. This was the first national award for NB Liquor.

NB Liquor won the award for its Retail Innovation Service Excellence (RISE) program in a category that included Holt Renfrew, Shopper's Drug Mart, The Home Depot and the Nova Scotia Liquor Commission.

RCC presented the award to NB Liquor at the Excellence in Retail awards dinner held as part of STORE 2010 - Canada's Retail Conference.

"During the past 18 months, we have instilled a customer-first culture throughout the corporation," said Dana Clendenning, president and chief executive officer, NB Liquor. "Our vision is to be recognized as a high performance retailer, engaging employees in service excellence and we are thrilled to have been recognized on a national level."

NB Liquor implemented RISE, a retail service program, in keeping with its goals to build customer relationships and increase revenue. The program:

RCC issued the following statement about the award presented to NB Liquor:

With [NB Liquor having] more than 600 employees across the province with an average tenure of 17 years, RISE was a sizeable and important initiative to undertake. The result: an integrated, bilingual employee training and development system that improved revenue, enhanced the customer experience and engaged employees in service excellence.

The RCC, established in 1963, is a not-for-profit, industry-funded association representing more than 40,000 retail companies of all kinds in Canada.

10/06/03

MEDIA CONTACTS: Nora Lacey, communications, NB Liquor, 506-452-6453, nora.lacey@anbl.com; Mark Beazley, director, communications, Retail Council of Canada, 416-922-0553 (extension 228), mbeazley@retailcouncil.org.

10/06/03