NB Liquor

Winners of Safe Grad financial support announced (10/06/10)

NB 944

June 10, 2010

FREDERICTON (CNB) - The winners of the third annual Safe Grad contest have been announced by NB Liquor.

Top honours were awarded to Cité des Jeunes A.-M.-Sormany, Edmundston and Leo Hayes High School, Fredericton. Each school received $2,500.

Cité des Jeunes A.-M.-Sormany submitted a video entitled Finnisants sans accidents, while Leo Hayes High School submitted, Don't let us fade away. The two videos are available on the NB Liquor home page as well as on You Tube.

Developed by NB Liquor, the program is open to all New Brunswick high schools and alternative education sites. It gives students the opportunity to create and deliver a message about making responsible choices when celebrating graduation.

"We were very pleased with the quantity and quality of the submissions," said Dana Clendenning, president and chief executive officer, NB Liquor. "The calibre of the submissions demonstrates that students want to celebrate their graduation safely to ensure a healthy start to the next important chapter in their lives."

According to the 2007 New Brunswick Drug Survey, conducted by the Department of Health, 79 per cent of Grade 12 students reporting drinking alcohol at least once during the previous 12 months.

Schools were required to present submissions in a video, brochure, poster, PowerPoint or song format. The submissions had to convey appropriate messaging associated with teens and high school graduation celebrations. Each school was eligible to receive a cash prize to be used toward 2010 Safe Grad celebrations. Entries were evaluated on content, originality, theme, marketability and potential impact on awareness.

NB Liquor increased the funding of the Safe Grad program to $20,000 from $15,000 in 2009. The 20 schools that received donations toward their Safe Grad activities were:

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10/06/10

MEDIA CONTACT: Nora Lacey, communications, NB Liquor, 506-452-6453.

10/06/10