Nov. 18, 2008
CHICAGO, Ill. (CNB) - Team Canada Atlantic hosted the Taste of Atlantic Canada Showcase and Reception last night in Chicago for key buyers and distributors. The reception was held as part of the larger trade mission taking place until Nov. 20.
"Our New Brunswick food companies had the opportunity to showcase their products to key buyers from the Chicago region," said Minister of Business New Brunswick Greg Byrne. "As we move our province toward self-sufficiency, it is important to support our New Brunswick exporters as they look for new markets, and look to increase exports in existing markets. We are the most trade-active province in the country, and our companies must continue to explore new opportunities, ensuring their growth and success for the future."
The event allowed participating Atlantic Canadian companies in the agri-food and seafood sectors to promote some of their high-quality products. The event also allowed trade mission participants to network with representatives from local businesses, industry associations and governments. More than 300 people from the Greater Chicago area attended.
"Taste of Atlantic Canada is an excellent venue for introducing Atlantic Canada's best food products and suppliers to a key audience of buyers and distributors," said Peter MacKay, minister of national defence and minister for the Atlantic Gateway. "The trade mission is an excellent example of how government and businesses are working together to promote the quality products and services Atlantic Canada has to offer."
Chefs Kimball Bernard and Allan Williams from the world-renowned Culinary Institute of Canada in Charlottetown, Prince Edward Island, created and prepared a menu using products from participating Atlantic Canadian companies. The menu included roasted squash and island honey bisque, Newfoundland fish cakes with spiced aioli, maple-glazed Atlantic salmon, and assorted fruit and wine cheesecakes.
"The U.S. is a key export market for Canadian food products," said federal Agriculture Minister Gerry Ritz. "By seizing these opportunities to showcase the best that Canada has to offer ,we are opening doors for producers in the Atlantic region and across the country."
Companies from New Brunswick participating in the Taste of Atlantic Canada event included
Menu Tools Inc. (Riverview), South Shore Trading Co. Ltd. (Port Elgin), and Steeves Maples (Canadian Syrup Inc.) (Elgin).
Team Canada Atlantic is a partnership of the Atlantic Canada Opportunities Agency, Enterprise Cape Breton Corp., Agriculture and Agri-Food Canada, Foreign Affairs and International Trade Canada, Industry Canada, and the four Atlantic provinces. It is committed to strengthening the trade and investment relationship between Atlantic Canada and the United States.
Fourteen previous Team Canada Atlantic trade missions to the New England states; Atlanta; New York; Washington, D.C.; Chicago; and Florida have helped 531 Atlantic Canadian entrepreneurs meet with 3,665 agents and business owners from across the United States, resulting in export sales in excess of $45 million.
MEDIA CONTACTS: Ryan Donaghy, communications, Business New Brunswick, 506-453-2694,