Council of Atlantic Premiers

Atlantic premiers launch wellness campaign (09/09/14)

NB 1338

Sept. 14, 2009

SAINT JOHN (CNB) - Helping children live active and healthier lives is the goal of a new Atlantic wellness social marketing campaign, Let's Right the Future, launched today by the Council of Atlantic Premiers in Saint John. The premiers launched the campaign by highlighting English and French television ads and the campaign website.


"Healthy eating and physical activity are essential to a healthy lifestyle for all Atlantic Canadians," said Premier Shawn Graham. "Today's launch of the Let's Right the Future campaign builds on the many successful health and wellness initiatives in New Brunswick. It exemplifies the traditional Atlantic Canadian values of families and communities, and highlights the integral role we all can play in making healthy eating and physical activity a part of our children's daily routine."

The objective of the campaign is to inspire an Atlantic wellness movement and to make wellness everyone's business. At the website, Atlantic Canadian families, community leaders, and groups are encouraged to make a right-the-future wellness pledge that will be displayed on a map showing the location of participants. The website also provides healthy eating and physical activity tips, as well as links to programs, information, and resources on the four provincial government websites.

"As premiers, it is essential that we continue to work together to raise awareness regarding the importance of a healthy and active lifestyle," said Newfoundland and Labrador Premier Danny Williams. "Newfoundland and Labrador has made great strides in the promotion of health and wellness since we launched our Provincial Wellness Plan: Achieving Health and Wellness in 2006. Continued investment, awareness, and collaboration, hallmarks of the Let's Right the Future campaign will result in a healthier future for our children."

The campaign complements existing provincial health and wellness programs.

"This campaign will help inspire our community leaders, volunteers, governments, businesses, and others to get involved and make a commitment to a healthier lifestyle for children and youth, said Nova Scotia Premier Darrell Dexter. "I am very proud of Nova Scotia's health and wellness programs, and I look forward to working with our Atlantic partners to promote the benefits of healthy, active lifestyle in communities across Atlantic Canada."

The campaign also reflects the commitment that Atlantic premiers made to enhanced regional collaboration in the promotion of healthy lifestyles with the signing of the Resolution Concerning Atlantic Collaboration on Health and Wellness, at the meeting of Atlantic cabinets in January 2008. The Council of Atlantic Premiers also sponsored a regional forum on wellness, hosted by Prince Edward Island in November 2008, and attended by provincial health and wellness ministers, health promotion organizations, and community leaders. The forum provided information and guided the provinces in the design of this wellness campaign.

"With the launch of Lets Right the Future we have an important opportunity to make a difference in the lives of our children and youth," said Prince Edward Island Premier Robert Ghiz. "Prince Edward Island is committed to raising public awareness regarding the health and wellness benefits of increased physical activity and nutritious food choices. This exciting, regional campaign reinforces this message, and will inspire Atlantic Canadians to eat healthier and see the many opportunities for active living and healthy food choices. I encourage all residents of Prince Edward Island to eat healthier and live active healthy lives."

More information on the campaign may be found on the Let's Right the Future website.

The Council of Atlantic Premiers was formed by a memorandum of understanding between the four Atlantic provinces in May 2000, and is committed to identifying and pursuing opportunities for joint action among the region's provincial governments. This commitment builds on a strong foundation of regional unity and intergovernmental co-operation spanning more than three decades.


MEDIA CONTACTS: Marie-Andrée Bolduc, Office of the Premier, New Brunswick, 506-444-2286, Elizabeth Matthews, Office of the Premier, Newfoundland and Labrador, 709-729-3960, Shawn Fuller, Office of the Premier, Nova Scotia, 902-424-6600; Geoff Townsend, Office of the Premier, Prince Edward Island, 902-368-4305; Natasha Farrell, Council of Atlantic Premiers, 902-424-3433.