June 7, 2010
FREDERICTON (CNB) - The provincial government will invest $15,000 from the Environmental Trust Fund (ETF) in helping the New Brunswick Lung Association expand its SIMPLE Drivers Stewardship program.
Environment Minister Rick Miles made the announcement today.
"The ETF is an important tool in our government's plan to address the effects of climate change in our province," said Miles. "This New Brunswick Lung Association program is designed to influence Canadians to reduce fuel consumption and greenhouse gas emissions by changing the way they drive, maintain, and even buy their vehicles."
The project will see the components of the How-To Tire Pressure campaign and the SIMPLE (speed limit; idling, match vehicle used; tire pressure, leave your car at home and engine tune-up) Driver Stewardship Program combined under the SIMPLE brand. The reconfigured SIMPLE Driver Stewardship Program will have four components:
Each year the ETF provides significant support to community-based initiatives to restore, improve, preserve and protect air, land and water resources in New Brunswick.
The department announced in April that almost $4 million from the ETF would be invested in 172 environmental projects throughout New Brunswick in 2010-11.
MEDIA CONTACT: Jennifer Graham, communications, Department of Environment, 506-453-3700.