New Brunswick delegation leaves China after successful trade mission (08/11/07)

NB 1659

Nov. 7, 2008

QINGDAO, China (CNB) - Five-star hotels, restaurants and retail outlets in China will soon feature New Brunswick seafood on their menus, thanks to commitments secured during a New Brunswick delegation's recent trade mission to Asia, Fisheries Minister Rick Doucet announced today.

Several New Brunswick companies participated in the trade mission, which included stops in Japan, Hong Kong and China, with promises from buyers to do business with New Brunswick companies.

"This is extremely positive news for our seafood processors who are looking for new opportunities globally in order to diversify our province's export markets," said Doucet. "This is the reason we are working with our industry, helping to bring its products to the world stage and showcase the high-quality seafood that New Brunswick has to offer."

Connors Bros. Ltd. of Blacks Harbour will work to profit from contacts that company officials made at the Asia's largest seafood show, the Chinese Fisheries and Seafood Expo in Qingdao. The company's canned products were popular with Chinese food journalists covering the show.

"This market shows great potential for Connors, and the Chinese really liked our sardine and herring products," said Heinz Shaerer, vice-president of international sales for Connors Bros. Ltd. "The taste profile matches what the Chinese consumer is expecting."

The other New Brunswick seafood companies that participated in the trade show were International Seafood and Bait; Moncton Fish Market; LA Trading Co. Ltd.; and Pêcheries St. Paul Ltée/Edmond Gagnon Ltd.

Prior to arriving in China, Doucet was in Tokyo, Japan, where he joined officials from two New Brunswick companies - LA Trading Co. Ltd., and Pêcheries GEM Ltée - for the launch of a special-flavoured herring-roe product. He also met with a major seafood wholesaler in Hong Kong.

New Brunswick is Canada's fourth-largest seafood exporter, and shipped nearly $45 million in products to the Asian markets in 2007.


MEDIA CONTACT: Paul Harpelle, communications, Department of Fisheries, 506-470-0492, or