Feb. 15, 2010
CHARLOTTETOWN, P.E.I. (CNB) - The Canadian lobster industry is receiving a federal and provincial investment of $417,000 for the development of a comprehensive marketing strategy.
The Government of Canada is investing $352,000 under the Community Adjustment Fund (CAF), while Quebec and the four Atlantic provinces are providing a combined total of $65,000 toward the project that is intended to provide long term solutions and opportunities for the industry's sustainability and prosperity.
Gail Shea, federal minister of fisheries and oceans, and Neil LeClair, P.E.I. minister of fisheries, aquaculture and rural development made the announcement on behalf of the partners. Also on hand were officials from the University of Prince Edward Island (UPEI) and members of the newly formed Lobster Council of Canada, which will act as oversight committee for the project.
"The seafood industry is a significant contributor to our economy and the livelihood of many of our people," said Shea. "Through this investment, our government is helping the industry to identify new markets and long term solutions to the challenges caused by the global economic downturn. This is a great example of how our government is working with provincial governments and industry to generate growth opportunities at home and in the global marketplace."
Shea spoke on behalf of Keith Ashfield, minister of national revenue, minister of the Atlantic Canada Opportunities Agency (ACOA) and minister for the Atlantic Gateway.
"New Brunswick is pleased to see further collaboration and strategic investment in the lobster industry," said Rick Doucet, minister of fisheries. "This project will bring together the expertise we need to move forward with an industry plan for the changing global marketplace. I am particularly proud to see the Lobster Council of Canada taking such swift action towards fulfilling its mandate."
With today's investment the lobster industry will develop a long-term marketing strategy that will serve as a model to rebuild value throughout the supply chain and for the consumer.
"Atlantic Veterinary College's Lobster Science Centre will play a leadership role in this outstanding collaborative effort to ensure the economic impact of our regional lobster industry is maximized," said Dr. Donald Reynolds, dean of the Atlantic Veterinary College at UPEI. "The Lobster Science Centre's world-class expertise provides the region with the opportunity to apply innovative industry-related research to issues such as moult quality, food safety, handling practices and humane treatment in a manner that supports the long-term marketing strategy and a revitalized lobster industry."
Canada's Economic Action Plan is providing $1 billion over two years through CAF to support initiatives that help create and maintain jobs in communities impacted by the economic downturn. Atlantic Canada's allocation of $100 million under CAF is administered by ACOA.
MEDIA CONTACTS: Katharine Sidenius, communications, Department of Fisheries, 506-457-3549; Erin Filliter, director of communications, Office of the minister of National Revenue, 613-941-7241; Nancy Bishay, press secretary, Office of the Minister, Fisheries and Oceans Canada, 613-992-3474; Charlotte McCardle, external relations, Atlantic Veterinary College, 902-566-0533.