Department of Health building on success of gambling awareness campaign (09/03/10)

NB 292

March 10, 2009

FREDERICTON (CNB) - Two new television advertisements reaching out to problem gamblers will be aired in New Brunswick this week, Health Minister Michael Murphy announced today.

The advertisements are part of the department's two-month, problem-gambling awareness campaign. Counsellors will be hosting regional activities from March 9-13 to raise awareness of the problem.

"This year's awareness campaign builds on the success of campaigns from the last two years," said Murphy. "The campaign theme, Is Gambling Tearing your Life Apart?, challenges problem gamblers, their family and friends to call the toll-free line to get information and service referrals."

The 2007 campaign contributed to a 32 per cent increase in calls to the province's toll-free gambling information line. In 2008, more than 1,600 calls were received.

The campaign features a young man torn from his family and the things that he most cares about, reflecting the negative impact of problem gambling on individuals. Advertising media include bilingual TV commercials, phone book advertisements, a website, Internet ads, posters, placemats, and brochures in support of regional gambling counsellors.

One in 20 New Brunswickers suffers from problem gambling, and many more are affected by it. Provincially, the risk of developing an addiction is higher among men aged 20-40.

More information on problem gambling is available on the Department of Health website. New Brunswickers may also contact their regional addiction centres, or call 1-800-461-1234.


MEDIA CONTACT: Meghan Cumby, communications, Department of Health, 506-457-3522.