Justice and Consumer Affairs

Gift card campaign to promote safe driving to new drivers (08/11/13)

NB 1673

Nov. 13, 2008

DIEPPE (CNB) - New drivers across the province will soon receive gift cards as part of a year-long campaign to promote a program that gives new drivers a break on insurance rates.

The cards encourage people to visit the First Chance website, where they will have a chance to win a $25 gas card, use interactive games to test their driving skills and insurance knowledge, and learn more about the First Chance Discount Program.

The first gift cards were distributed today by Teens Against Drinking and Driving (TADD) to students at École Mathieu Martin in Dieppe. The school is the latest in the province to form a TADD group. The provincial government, the New Brunswick Insurance Board (NBIB), the Insurance Brokers Association of New Brunswick, the Insurance Bureau of Canada, and the Consumer Advocate have formed a partnership with TADD as part of the campaign.

"First Chance gives new drivers a credit of three-to-six years of driving experience," said T.J. Burke, minister of justice and consumer affairs. "This means that their risk rating greatly decreases, giving new drivers lower insurance rates. However, they need to know that any infraction will cause them to lose their First Chance discount. They will be rated as new drivers with no experience, and pay premiums based on being a higher risk."

All 29 TADD schools in New Brunswick will be involved in distributing the gift cards, as will the Insurance Brokers Association, insurance agents and driver education schools.

"From the NBIB's perspective, we've been strong advocates for TADD for more than two years now, and we recognize that we share a common goal, not only with TADD, but with  many other organizations," said Paul D'Astous, NBIB chair. "So working together allows us to pool our resources and our strengths to get the message out that it's all about responsible choices for all drivers."

"Promoting safe driving and responsible choices to young drivers is part of TADD's mandate," said RCMP Cpl. Tammy Ward, who is responsible for youth policing and is provincial co-ordinator for TADD.

The program will offer significant savings by crediting new drivers with three years of driving experience, or six years of experience if they take a driver's education course.


MEDIA CONTACTS: Elaine Bell, communications, Justice and Consumer Affairs, 506-453-6543; Steven White, Insurance Brokers Association, 506-548-9913; Lisa Ferguson, New Brunswick Insurance Board, 506-643-7710.