March 26, 2010
FREDERICTON (CNB) - NB Power encourages New Brunswickers to participate in Earth Hour on Saturday, March 27. The initiative is aimed at raising awareness on climate change and on the impact that individuals can make.
"Last year, New Brunswickers showed their support for Earth Hour, and reduced their electricity consumption by 20 megawatts for one hour," said Sherry Thomson, vice-president of customer service and distribution. "This is equal to turning out about 400,000 lights. Let's do even better this year by spreading the word to families, friends and neighbours."
Participants turn off their lights on Saturday evening between 8:30 p.m. and 9:30 p.m. Taking part in this initiative can be fun and also offers an opportunity to share information with family members about conservation. Participants are asked to keep safety in mind. Consider using a lantern or, if using candles, use candleholders and never leave lit candles unattended.
Earth Hour was introduced in 2007 in Sydney, Australia, and has become a global event that had more than one billion participants in more than 80 countries last year. Information on Earth Hour 2010 is available online.
Protecting the environment and supporting conservation is a priority for NB Power and is part of the organization's commitment to providing New Brunswickers with electricity. Information on other everyday measures individuals can use to protect the environment by conserving power is available online.
MEDIA CONTACT: Heather MacLean, director, corporate relations and communications, 506-458-6618, firstname.lastname@example.org.