Population Growth Secretariat

Multiculturalism Day to be celebrated with festivals and new diversity campaign (09/06/25)

NB 908

June 25, 2009

FREDERICTON (CNB) - The provincial government will be the major sponsor of several multicultural festivals across the province from June 26-28, all in celebration of Canadian Multiculturalism Day on Saturday, June 27.


The festivals will include:

Business New Brunswick Minister Victor Boudreau, who is also the minister responsible for the population growth secretariat, will visit the Fredericton festival on Friday, June 26.

"We are very proud to be supporting these multicultural festivals to celebrate Canadian Multiculturalism Day," said Boudreau. "New Brunswick is truly a place where people from all backgrounds can feel as if they belong, and can contribute to our province's self-sufficiency."

In conjunction with Canadian Multiculturalism Day, the provincial government will launch a campaign celebrating diversity in New Brunswick. Entitled Share our similarities, celebrate our differences, the campaign will consist of:

"A determining factor in the ability of immigrants to succeed in our province hinges on their ability to make connections in their communities." said Boudreau. "If we are to succeed in our immigration goals, we must help all New Brunswickers be in the front line of the welcoming team for newcomers in their communities."

This campaign fulfils a commitment in the province's population growth strategy to build awareness in the province for immigration, and to encourage communities to be more welcoming.

"Our objective with this campaign is to celebrate the province's diversity and recognize the contributions that immigrants have made to our province," said Boudreau. "This campaign should send a message to all New Brunswickers about the value of immigration and the importance of welcoming newcomers, especially in these difficult economic times."

The campaign will run throughout the summer of 2009. New Brunswickers are being encouraged to visit the Population Growth Secretariat's website for more details on how they can be involved in welcoming newcomers.


MEDIA CONTACT: Brendan Langille, communications, Population Growth Secretariat, 506-471-3264.