Population Growth Secretariat

Government reveals plan to market the province online and during the Olympics (10/01/14)

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Jan. 14, 2010

FREDERICTON (CNB) - The provincial government will move ahead in 2010 with online initiatives promoting New Brunswick as the place to be.

The announcement was made by Finance Minister Victor Boudreau, minister responsible for the Population Growth Secretariat, while tabling the secretariat's estimates for fiscal 2010-11. Estimates for the secretariat for 2010-11 total $4,351,000.

"In 2009, we had record population growth in our province, and we want to build on that momentum by improving our ability to deliver New Brunswick's message to a global audience," said Boudreau. "By marketing our province online, we are getting the best bang for our marketing dollar, and we are raising New Brunswick's profile for investors and newcomers alike."

As part of these efforts, Boudreau highlighted the new population growth website, www.beinthisplace.ca.

"As a place to live, New Brunswick has as much to offer someone in Moncton as in Mississauga or Mumbai," he said. "This website uses cutting-edge technology to provide important information to newcomers while conveying the experience of being a New Brunswicker."

Boudreau also revealed plans for using social media to encourage current New Brunswickers to remain in the province and to attract former New Brunswickers who have moved away.

"Using social media is one of the best avenues we have available to connect young people to opportunities in the province," said Boudreau. "It is a medium that they are very comfortable with using."

As part of online marketing efforts, the Population Growth Secretariat will be updating www.solutionsnb.ca, a website designed to help employers obtain information about attracting and supporting immigrants.

Boudreau indicated that the Population Growth Secretariat will be taking full advantage of the Vancouver Olympics by having a booth at Atlantic Canada House, located at Granville Island.

"New Brunswick will be well-represented in Vancouver," he said. "We will have staff on hand who are experienced ambassadors for anyone wanting to learn more about our province's great quality of life, careers and recreational opportunities."


MEDIA CONTACT: Brendan Langille, communications, Population Growth Secretariat, 506-471-3264.