Public Safety

New licence plates available Aug. 4 (09/07/31)

NB 1067

July 31, 2009

FREDERICTON (CNB) - New Brunswick-licensed motor vehicles will begin to take on a new look in August. New provincial licence plates will replace existing standard and specialty plates beginning Tuesday, Aug. 4.

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"New Brunswick licence plates have not had a major re-design since 1991, so we are very pleased to issue a new plate design for the first time in nearly two decades," said Public Safety Minister and Solicitor General John W. Foran. "In addition to a new look that reflects the provincial brand, the new plates are coated with special reflective material, which increases visibility for law enforcement and helps improve public safety."

Beginning Aug. 4, motorists registering a vehicle at Service New Brunswick offices will receive the new standard or specialty base plates. All current standard and specialty plates will remain valid. Motorists who wish to exchange their existing plates for ones with the new design will be able to do so at a cost of $25. Personalized plates may be replaced for $29.

The new standard plates use key elements of New Brunswick's new brand, including the word mark and colours. They will also carry the slogan, Be...in this place, which seeks to inspire New Brunswickers to recognize and pursue the natural advantages of this province.

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"Be...in this place represents the underlining meaning of our brand, which is, in New Brunswick, you can be yourself, be better, and belong," said Business New Brunswick Minister Victor Boudreau, who is also minister of Communications New Brunswick. "It is also very adaptable to use with new initiatives of government, such as Business New Brunswick's Be Successful Here campaign.

"New Brunswick is a place where you can be yourself, be better and belong. We all feel this and it is reflected in the brand. We are very proud of our brand, and this dynamic new design for New Brunswick plates. Licence plates are similar to travelling billboards, and these distinctive plates will help promote our province throughout Canada and across North America."

There are also three new conservation plate designs featuring a deer, a black-capped chickadee, and a purple violet, along with the original design of an Atlantic salmon. Those wishing to buy a conservation plate may do beginning Aug. 4. The cost will be $32.

"These beautiful plates give New Brunswickers a way to demonstrate their interest in wildlife conservation, while contributing $7 each year to help us support more local projects throughout the province," said Hank Scarth, chair of the New Brunswick Wildlife Council. "We are confident that the introduction of these new plate designs will result in the sale of a significant number of additional conservation plates to support many worthwhile conservation projects."

Images of the new plates may be found at www.gnb.ca/publicsafety.

09/07/31

MEDIA CONTACTS: Anne McInerney, Communications New Brunswick, 506-461-8795; Hank Scarth, chair, NB Wildlife Council, 506-861-0992.

09/07/31