May 17, 2006
NEGUAC (CNB) - An investment of $135,000 will permit La Maison Beausoleil, an oyster-processing and marketing company, to increase its competitiveness on the international market. Premier Bernard Lord made the announcement today.
"This investment will assist La Maison Beausoleil in bringing its products to new markets, and create and preserve jobs here on the Acadian Peninsula," Lord said. "La Maison Beausoleil is a good example of economic diversification in taking a traditional seafood product and adding value to it through innovative packaging and marketing."
Joining Lord for the announcement was Amédée Savoie, general manager of La Maison Beausoleil, and Richard Breault, mayor of Neguac.
Funding provided under the Acadian Peninsula Economic Development Fund (APEDF) will allow La Maison Beausoleil to implement a marketing strategy to promote the company's product in a number of North American markets. This strategy will help the company retain eight full-time positions and create 12 seasonal jobs.
"This investment from the province will help us promote and increase the visibility of Beausoleil oyster on the North American market," Savoie said. "This contribution will not only benefit Maison Beausoleil, but the New Brunswick oyster industry, which is establishing itself as an important contributor to the socio-economic development of coastal rural communities in eastern New Brunswick."
The APEDF supports projects focusing on diversification, infrastructure, research and development, and training and education. The five-year, $25-million economic development fund was established in 1999, and was extended by $3 million in August 2004. An additional $12 million was added in April 2005 to extend the funding over another four-year period, bringing the total funding to $40 million over eight years. The APEDF expires on Aug. 31, 2007.
MEDIA CONTACTS: Communications, Office of the Premier, 506-453-5426; Bruce Macfarlane, Regional Development Corporation, 506-444-4606.