Senior and Healthy Aging Secretariat

Senior goodwill ambassadors promote wellness, active living (10/05/19)

NB 765

May 19, 2010

FREDERICTON (CNB) - The provincial government is encouraging New Brunswick's 31 senior goodwill ambassadors to spread the message about the importance of wellness and active living for seniors.

"I am very impressed with the senior goodwill ambassador program," said Cheryl Lavoie, minister of state for seniors. "These volunteers are dedicated and caring New Brunswickers who give of their time to promote our province and show that seniors are active and involved in their communities. As they go about their work, they have been invited to serve as advocates for healthy aging."

The provincial government invests $1.5 million annually in wellness and active living programs for seniors. A public awareness campaign, Active Living Never Grows Old, has been launched, and Active Living Week for Seniors in New Brunswick is now held each October.

"Seniors who are healthy and active feel well in body, mind and spirit," Lavoie said. "They are able to contribute to their families and their communities and enjoy their independence as they age. This is the message we want to share."

Senior goodwill ambassadors meet people of all ages. They are invited to greet visitors to the province, address community groups, take part in and organize community activities and encourage travellers to extend their visits to New Brunswick. They participate in conferences, ribbon-cutting ceremonies and presentations. They work with the New Brunswick Legends Program, which teaches New Brunswickers both young and old, the legends and stories of the province.

Individuals or organizations interested in benefiting from the services of the senior goodwill ambassadors may contact the Senior and Healthy Aging Secretariat, 506-457-6811.



EDITOR'S NOTE: A list of New Brunswick's senior goodwill ambassadors follows. MEDIA CONTACT: Judy Cole, communications, Senior and Healthy Aging Secretariat, 506-444-3522.

The senior goodwill ambassadors for New Brunswick: