Sept. 18, 2007
FREDERICTON (CNB) - The Shediac Lobster Festival has been designated as one of the American Bus Association's (ABA) Top 100 Events in North America for 2008. Inclusion in the list indicates that an event offers excellent entertainment value to both tour groups and individual travellers from around the world.
"It is a great honour to have this prominent New Brunswick festival recognized by the ABA," Tourism and Parks Minister Stuart Jamieson said. "This designation shows the festival's commitment to constant improvements to continue to delight visitors from near and far. In addition to sharing part of our culture and heritage, the festival has a significant economic impact for the province, and specifically the Shediac area."
Known as the Lobster Capital of the World, Shediac has hosted the festival since 1949, attracting visitors from around the world to feast on lobster and soak up Acadian and Maritime culture. The festival features seafood, world-class entertainment, a midway, a kids' parade and more. A lobster-eating contest is held each night of the festival, when three volunteers are chosen to participate.
According to studies recently completed by researchers at George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from $5,000 to more than $13,000 in a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
The ABA's 2008 Top 100 Events selection committee chose the Shediac Lobster Festival from among hundreds of U.S. and Canadian events nominated by state and provincial tourism offices and visitor bureaus. Judges considered the events' broad appeal, their accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.
Over the past 25 years, ABA's Top 100 Events publication has become an internationally recognized event directory for bus and tour operators, the travel industry and the general public. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to become one of the most sought-after lists by travel professionals, motorcoach operators and the public. The entire Top 100 list and specific event information is available on the ABA website.
MEDIA CONTACT: Danielle McFarlane, communications, Tourism and Parks, 506-444-4454.