Tourism and Parks

New scenic drive symbols unveiled (08/10/06)

NB 1444

Oct. 6, 2008

FREDERICTON (CNB) - New symbols that will appear on scenic drive road signage across the province were unveiled today by Tourism and Parks Minister Stuart Jamieson.

(Multimedia)

"One of the best ways to witness the spectacular diversity and beauty of the province is by driving one of our five scenic drives," said Jamieson. "The new symbols make it even easier to follow the routes around the province, and will help visitors discover everything that New Brunswick has to offer."

Currently there are almost 2,500 scenic drive signs throughout the province. All will be replaced, and each sign will be larger, with its own colour. The changes were based on visitor feedback, with the signs being developed in consultation with signage specialists.

The new symbols and colours are as follows:

Motorists will begin seeing the new signage over the course of the next several months. All signs will be completely changed by the end of March 2009. The vacation planner, travel map and consumer website will also be updated to incorporate the new symbols and colours for the 2009 tourism season.

08/10/06

MEDIA CONTACT: Alison Aiton, communications, Tourism and Parks, 506-444-4454.

08/10/06