Tourism and Parks

Trade show promotes Atlantic Canada as world-class travel destination (08/10/08)

NB 1468

Oct. 8, 2008

MONCTON (CNB) - The North American travel industry will see first-hand all that Atlantic Canada has to offer as a travel destination during Atlantic Canada Showcase, a travel trade show taking place in Moncton until Thursday, Oct. 9.

The event brings together representatives from the North American travel industry and the Atlantic Canada tourism industry. The meetings will provide Atlantic Canadian tourism operators with an opportunity to market their products to tour operators looking for new and interesting tourism experiences to offer their clients.

At this year's event, about 145 Atlantic Canadian travel industry participants representing 105 companies will meet buyers from North American and European companies, with the objective of selling the region's tourism products and building relationships with key tour operators.

While past events have attracted buyers from throughout North America, Atlantic Canada Showcase will welcome four new European delegates as a pilot project. These delegates are representing three new companies from Europe.

"This event is one of the best ways that we have of providing international buyer and tour operators a first-hand look at what the Atlantic provinces have to offer visitors," said Stuart Jamieson, minister of tourism and parks. "By hosting events such as this one, we can heighten the tourism market profile of Atlantic Canada, and we can help grow this important industry that accounts for about $3.24 billion annually in revenue for our region's economy."

In addition to the networking opportunities at the Atlantic Canada Showcase, participants will take advantage of pre-packaged familiarization tours in each of the Atlantic provinces. These tours are scheduled to take place immediately before and after the showcase.

"Moncton is delighted to be acting as host city for such an important industry event in our region," said Kelly Cain, chair of Atlantic Canada Showcase 2008. "This major gathering offers North American and European buyers a unique opportunity to experience Atlantic Canada first-hand. We look forward to the many new business partnerships and friendships that will evolve over the next couple of days."

The Atlantic Canada Showcase is presented by the Atlantic Canada Tourism Partnership.

"Events such as this give our tourism operators a chance to highlight New Brunswick as a destination of choice and a province for all seasons," said Joanne Bérubé-Gagné, president of the Tourism Industry Association of New Brunswick. "They have the unique advantage of immersing potential buyers in the product New Brunswick has to offer. This one-stop-shopping opportunity will help increase awareness of our wonderful province and region."

08/10/08

EDITOR'S NOTE: A backgrounder on the Atlantic Canada Tourism Partnership and the Atlantic Canada Showcase follows. MEDIA CONTACTS: Alison Aiton, director of communications, Department of Tourism and Parks, 506-444-4454; Don Cudmore, Atlantic Canada Tourism Partnership, 902-566-1096.

08/10/08

Backgrounder:

About the Atlantic Canada Tourism Partnership (ACTP)

Founded in 1991, ACTP delivers fully integrated, research-driven media relations, consumer advertising, and travel trade marketing programs designed to attract leisure travellers to Atlantic Canada from key United States, Western Europe and Japanese markets.

About the Atlantic Canada Showcase

Since its inception in 1994, the Atlantic Canada Showcase has been hosted by cities in each of the four Atlantic provinces. The main goal of the biannual event is to grow Atlantic Canada's tourism industry by increasing travel activity and integrating the region as a travel destination in more North American tour packages. It also encourages Atlantic Canadian tourism businesses to introduce new and unique packages in the marketplace, and provides a venue for encouraging year-round tourism in Atlantic Canada.

08/10/08