June 3, 2009
FREDERICTON (CNB) - The 2009 special-offer booklet offering vacationers an added incentive to be in New Brunswick longer and visit the province's attractions was unveiled today by Tourism and Parks Minister Stuart Jamieson.
"These booklets were a huge success last year, and we are thrilled to be bringing them back for the 2009 tourist season," said Jamieson. "Summer is a great time to be in New Brunswick. There is so much to see and do, and these special offers make it even easier for visitors to spend some extra time here."
The booklet contains more than 75 value-added offers worth more than $1,000. Included are coupons for a wide range of accommodations, campgrounds, activities, restaurants, attractions and provincial parks on each of the province's five scenic drives.
About 250,000 booklets will be distributed to those currently travelling in New Brunswick. They may be picked up in person at provincial visitor information centres, provincial and national parks, and designated high-visitor-traffic locations. For the first time, these discounts will also be available online for consumers to print out while planning their trip.
The booklet is a key component of the department's intercept strategy, the goal of which is to encourage visitors to stay longer in New Brunswick. If each visitor stayed in the province an additional night, it would result in an additional $130 million in tourism revenues.
MEDIA CONTACT: Alison Aiton, Department of Tourism and Parks, 506-444-4454.