Tourism and Parks

Agency selected to develop marketing direction for tourism (09/07/17)

NB 1008

July 17, 2009

FREDERICTON (CNB) - The Department of Tourism and Parks has entered into negotiations with Revolution Strategy, a New Brunswick marketing agency with offices in Saint John and Fredericton, to develop and deliver the province's tourism marketing campaigns. Tourism and Parks Minister Stuart Jamieson made the announcement today.

"I am pleased that the tendering process we undertook with the Department of Supply and Services attracted five strong agencies interested in working with us to implement our new tourism direction," said Jamieson. "This speaks to the importance of the tourism sector and the recognition of the great economic potential of the industry here in New Brunswick."

The tourism industry was invited for the first time to participate in the evaluation process, with the Tourism Industry Association of New Brunswick (TIANB) acting as a third-party observer.

"The Tourism Industry Association of New Brunswick is very appreciative of the opportunity extended by Tourism and Parks to participate in this very intense and comprehensive selection process," said Réal Robichaud, executive director of TIANB. "As the New Brunswick tourism industry voice, we congratulate all who submitted proposals, and we are very eager to work with the Revolution Strategy team and the Department of Tourism and Parks in developing a strong marketing direction for our province."

The proposal submitted by Revolution Strategy includes a partnership with DDB Canada, an internationally recognized marketing agency. DDB worked with the Canadian Tourism Commission during the past six years to boost Canada's destination brand so that it is recognized as among the best in the world.

"With the unveiling in the near future of a new marketing direction for 2010-12, we are excited to see the creative ideas this agency will bring to the table to keep New Brunswick front and centre as a tourism destination, using new technology and tools to reach the ever-changing demands of consumers, and building on our past successful marketing campaigns," said Jamieson.

The contract that will be negotiated with the agency will be for three years, with the option to renew for an additional two years, and is also subject to an annual evaluation and review.


MEDIA CONTACT: Paul Harpelle, Department of Tourism and Parks, 506-444-4454.