Aug. 5, 2009
CAMPBELLTON (CNB) - This year is the 30th anniversary of the province's Tourism Communication Centre. Tourism and Parks Minister Stuart Jamieson toured the facility today to join staff in celebrating the milestone.
"As the first point of contact for many tourists planning a vacation to New Brunswick, staff at the Tourism Communication Centre play an important role by providing potential visitors with the information that can make their visit to our province as fun-filled and memorable as possible," said Jamieson.
New Brunswick's first tourism contact centre opened in 1979, and was based in Fredericton. Since then, the centre has grown from a call centre to become a vital link in the department's marketing strategy.
"Our staff no longer just send a vacation planner to people who inquire," said Jamieson. "They ask potential visitors what their interests are and where they are going, and are able to counsel them on places to see and things to do. They are an important piece in our Intercept Program."
The centre is open year-round, and employs 17 staff who handle about 50,000 telephone calls per year, as well as responding to web inquiries. The staff also assist the department in conducting tourism-focused research.
MEDIA CONTACT: Ryan Donaghy, communications, Department of Tourism and Parks, 506-457-6445, firstname.lastname@example.org.