Tourism and Parks

Seven New Brunswick entrants win national tourism awards (09/11/04)

NB 1742

Nov. 4, 2009



SAINT JOHN (CNB) - Seven entrants from New Brunswick were selected as winners of the 2009 Tourism Industry Association of Canada (TIAC) Globe and Mail National Awards for Tourism Excellence, representing the best of Canada's tourism industry. The awards were presented during the TIAC's Leadership Summit.

"It takes a team effort to deliver the quality tourism experience that New Brunswick is proud to offer visitors when they come to our province," said Tourism and Parks Minister Stuart Jamieson said. "These awards recognize the commitment that exists within our industry to build on the unique services and products that we already have, ensuring continued growth of this sector, which is important to our economy. I congratulate the winners as well as the finalists from our province."

A panel of tourism industry leaders selected 13 entrants from New Brunswick as finalists from more than 125 nominations.

"New Brunswick's strong showing each year at these awards is a testament to our industry's dedication to excellence," said Joanne Bérubé-Gagné, president of the Tourism Industry Association of New Brunswick. "Your success inspires excellence across our industry and showcases New Brunswick as a premier travel destination."

The national were developed by the TIAC, the national private-sector advocate for Canada's $66.9 billion tourism industry, to recognize and foster Canadian tourism excellence. The awards are presented by the Toronto Globe and Mail newspaper. More information about the awards, winners and finalists are online.


EDITOR'S NOTE: Following is background information about the winners. MEDIA CONTACT: Paul Harpelle, communications, Department of Tourism and Parks, 506-444-4454, e-mail,

New Brunswick winners of the 2009 Tourism Industry Association of Canada (TIAC) Globe and Mail National Awards for Tourism Excellence

Department of Tourism and Parks and lg2: Marketing Campaign of the Year Award

For the past 13 years, the Department of Tourism and Parks and lg2, its advertising partner in Québec, have built a strong, professional and recognizable brand for New Brunswick. Creative, on-target and innovative campaigns paid off with increased number of visitors from that province. The department also offers support to various partners to ensure that the infrastructure and experiences exceed visitor expectations.

My Trip Planner - New Brunswick Tourism and Parks and T4G Ltd.: Online Innovation Award

T4G is a project-based, information technology services organization with offices in Toronto, Vancouver, Halifax, Saint John and Moncton. More than 230 employees work with more than 100 leading firms in communications, retail, travel and hospitality, financial services, legal, government and other industries. Since its establishment in 1995, the company has distinguished itself as an award-winning solutions provider.

Sandra Phinney (Tourism Toronto Travel Media Award)

Sandra Phinney is an ambassador of East Coast culture through storytelling. She is currently doing a series throughout the region for Saltscapes magazine, shedding new light on old communities.

Karl Doestch (Delta Fredericton): Employee of the Year Award

The Delta Fredericton says that Karl Doestch is the kind of employee every hotel hopes to employ: friendly, flexible and conscientious. These qualities are critical to the running of any large enterprise, but are particularly important in the hospitality industry. The Delta Fredericton was proud to nominate Doestch for this award, and it considers him a credit to its organization and his community.

edVentures: Deloitte Innovator of the Year Award

Fredericton's edVentures summer program is Atlantic Canada's largest and most diverse vacation learning program in craft and culture. The program hopes to provide an exceptional, hands-on learning experience from experienced instructors in an easy-going atmosphere.

Pacrim Hospitality Services Inc.: Business of the Year Award

Pacrim Hospitality Services Inc. is one of Canada's largest, privately owned hotel management companies with 60 hotels throughout Canada and the United States. Pacrim Hospitality Services Inc. won the 2008 Pinnacle Award as Canada's Hotel Company of the Year. It manages seven properties in New Brunswick: Crowne Plaza Fredericton and Moncton, Holiday Inn Express Magnetic Hill, Hampton Inn Saint John and Super 8 Campbellton, Caraquet and Dieppe.

Cape Jourimain Nature Centre: Parks Canada Sustainable Tourism Award

Cape Jourimain Nature Centre offers an opportunity to explore the area's rich past and to appreciate the delicate balance between nature and humankind. Education, appreciation and sustainability are fundamental mission cornerstones. Cape Jourimain features a number of innovative green technologies that reduce its ecological footprint and the environmental effect of thousands of visitors.