April 26, 2010
BOUCTOUCHE (CNB) - The provincial government unveiled today its 2010 tourism marketing campaign as well as its new tourism production direction, including the Experience Collection.
The announcement was made by Premier Shawn Graham and Tourism and Parks Minister Hédard Albert.
"From a tourism perspective, visiting New Brunswick is an experience, not just a trip or a vacation," said Graham. "Our new tourism products and comprehensive marketing initiatives use this as its starting point. Our focus on experiential tourism products will offer our visitors much more than just a vacation; our focus is on products that are more hands-on and authentic to New Brunswick and provide our visitors with a memory to take home."
The Department of Tourism and Parks and industry operators have developed 110 new experiences that will be taken to market this year. These can be found at the official tourism website, www.tourismnewbrunswick.ca.
"We are competing with other provinces, states and countries, and we need to differentiate ourselves by presenting experiences that match our customers' interests and desires," said Albert. The only way to succeed is by working together - operators, partners and stakeholders, from every level; it is by working together that we have developed this new approach."
Included in this year's marketing initiatives are:
"We are excited to showcase all that New Brunswick has to offer through our new tourism experiences," said Joanne Bérubé-Gagné, president of the Tourism Industry Association of New Brunswick. "It has been a pleasure to work closely with the Department of Tourism and Parks. This year's marketing and advertising initiatives will showcase New Brunswick as the ideal travel destination."
"We firmly believe that our marketing strategies, delivering the messages about the new products and initiatives, will heighten the awareness of what New Brunswick has to offer," said Albert. "It will better define New Brunswick as a vacation destination in the mind of potential consumers, particularly in the regional and Quebec markets, while also encouraging Ontario residents and Americans to include New Brunswick in their vacation to the Maritimes.
Advertisements promoting the province's warm salt water will air in Quebec, supported by print and online advertising as well as a social media strategy.
To plan a vacation to New Brunswick, go to www.tourismnewbrunswick.ca or call toll-free, 1-800-561-0123.
MEDIA CONTACT: Ryan Donaghy, communications, Department of Tourism and Parks, 506-471-5554.