Tourism and Parks

2010-13 tourism strategy released (10/04/26)

NB 609

April 26, 2010

BOUCTOUCHE (CNB) - The provincial government released today its 2010-13 tourism strategy, The Time Is Now.

Premier Shawn Graham, Tourism and Parks Minister Hédard Albert and Joanne Bérubé-Gagné, president of the Tourism Industry Association of New Brunswick (TIANB), released the strategy.

"I thank the tourism industry stakeholders who helped develop the strategy," said Graham. "The tourism industry generates nearly $1 billion in economic activity for our province and employs more than 23,000 New Brunswickers. The strategy will serve New Brunswick well as we continue to grow our tourism industry and will contribute greatly as we move our province toward self-sufficiency by 2026."

The strategy was developed in partnership with members of TIANB. Workshops were held around the province, involving more than 100 tourism operators and industry stakeholders, representing the province's geographical, linguistic, cultural and socio-political diversity.

"The tourism industry in New Brunswick is excited to embark upon the new tourism strategy, which we were very happy to help create from the ground up," said Bérubé-Gagné. "TIANB will continue to work in close collaboration with the government to ensure that this strategy, and every aspect of it, sees great success. It is through working together that we will see our industry flourish and prosper."

The strategy targets three areas for development, and each has a set of objectives:

An action committee will be formed to implement the strategy. It will be comprised of five appointees from TIANB and another five from the provincial government. The committee will report to the minister of tourism and parks and to the president of TIANB.

"Our province is boldly looking to the future with new strategies and actions that will help our tourism industry grow and help our tourism operators achieve even greater success," said Albert. "We must constantly look at ways to keep this industry on the cutting edge of new trends and techniques and to refocus our efforts where they matter most. This strategy accomplishes this, and it is a testament to the hard work and collaboration between the provincial government, TIANB and the many tourism stakeholders that took part in the process."

The Time is Now is at


MEDIA CONTACTS: Ryan Donaghy, communications, Department of Tourism and Parks, 506-471-5554; Réal Robichaud, executive director, Tourism Industry Association of New Brunswick, 506-458-5646.