Tourism and Parks

'Cutting edge' meets 'water's edge' at Hopewell Rocks (10/07/13)

NB 1182

July 13, 2010

HOPEWELL CAPE (CNB) - Hopewell Rocks: meet the iPad.

It is part of a pilot project that takes the art of sharing information at the Rocks to another level. Under the Technology Enhanced Interpretation project, interpretive staff have been given iPads to let visitors see the Rocks in entirely new ways.

The technology will be used in a variety of ways, from time-lapse videos to images of birds visiting the Rocks. The technology will also show images of the Rocks 100 years ago, demonstrating the erosion that has occurred since then.

And, then is the matter of interpreting the rock formations. Three of them are whimsically named, Baby Elephant Rock, E.T. Rock and Dinosaur Rock. The iPads superimpose images over pictures of these formations to show why they were given these nicknames.

"The Technology Enhanced Interpretation pilot is an exciting project," said Tourism and Parks Minister Brian Kenny "Each day, interpreters at Hopewell Rocks interact with visitors from across Canada and around the world, and the use of progressive technology will enhance an already extraordinary experience."

Kevin Snair, an interpreter at the site, came up with the idea.

"Visitors are always looking for more information about what they are experiencing," he said. "For instance, how do the Bay of Fundy tides compare to tides in other parts of the world?"

Snair devised the project while using his iPod to complement the story-telling and presentation of information to visitors.

"When we saw how people responded to being shown photographs and videos, we knew that there was great potential in making technology available," he said. "When Apple released the iPad to Canada, we knew we had found the right tool to bring it to the next level."

The project will be tested during this year's tourist season and assessed. This information will be used to determine whether it should be continued.


MEDIA CONTACT: Ryan Donaghy, communications, Department of Tourism and Parks, 506-471-5554.