Wellness, Culture and Sport

Province launches wellness marketing campaign (08/10/06)

NB 1449

Oct. 6, 2008

FREDERICTON (CNB) - New Brunswickers are being encouraged to adopt healthier lifestyles through a new wellness marketing campaign launched today. Wellness, Culture and Sport Minister Hédard Albert made the announcement.


The Good News for a Change campaign will debut tonight on major cable television networks in New Brunswick in both official languages, as well as on the web with different advertisements encouraging families to try new healthy behaviours.

"This campaign is designed to encourage New Brunswickers to change their behaviours; improve their families' wellness; and lead by example with their kids," explained Albert. "We want New Brunswickers to understand that we are facing a major crisis in the lack of wellness in New Brunswick."

New Brunswickers will be able to participate in the campaign by sharing their wellness stories on a special website, http://www.goodnewsforachange.ca, and be eligible to win a variety of prizes. In addition, the website will provide families with healthy lifestyle information.

"Children aren't getting enough physical activity or eating enough vegetables and fruits," said Albert. "They're spending too much time in front of the TV and playing computer games; they're experiencing more stress than ever before. If, as a society, we don't start doing something now, kids today may face a shorter life expectancy than their parents."

As part of the campaign, a Wellnews Team will travel to community events to engage the public and hear their stories about what families can do to beat the wellness crisis.

The campaign follows the successful Get Wellness Soon campaign launched last year. Research showed that this campaign was successful in increasing awareness levels of issues relating to the crisis in the lack of wellness, specifically in the areas of physical activity, healthy eating, smoking and mental fitness; increasing knowledge specific to the life expectancy of New Brunswick's children; and most importantly, increasing the receptivity to behaviour change.

The objective for this year is to keep building on this equity and move from awareness to full behavioural change.

"Wellness is good for our province as a whole, and we are encouraging people to be healthier," said Albert. "A healthy population will help us build a stronger, better, self-sufficient New Brunswick. However, the changes required for our residents to be well are significant. We believe that, with today's campaign, we will be able to reach many New Brunswick families and engage them in adopting healthier lifestyles and being role-models for their children."


MEDIA CONTACT: Vicky Deschênes, communications, Department of Wellness, Culture and Sport, 506-457-6445.