Wellness, Culture, and Sport

Province releases enhanced wellness strategy (09/05/19)

NB 697

May 19, 2009

FREDERICTON (CNB) - An enhanced four-year wellness strategy providing a vision and recommendations for the development of wellness in New Brunswick was released today by Wellness, Culture and Sport Minister Hédard Albert.

The strategy, entitled Live well, be well. New Brunswick's Wellness Strategy 2009-2013, builds on the previous wellness strategy. Changes were made through a process including the work and final recommendations of the Select Committee on Wellness. The strategy addresses 29 of the 49 recommendations in the committee's final report.

"This strategy focuses on research-based initiatives, values partnerships, supports community development, and promotes healthy lifestyles and policies," said Albert. "I am confident that it will support progress on wellness with its goals of improving mental fitness and resilience, and increasing physical activity levels, rates of healthy eating, and rates of residents living tobacco-free. Through a variety of research-based and collaborative initiatives, New Brunswickers will contribute to and benefit from a culture of well-being in their homes, communities, schools and workplaces."

Albert also announced the establishment of the Interdepartmental Deputy Ministers' Committee on Wellness.

"This committee will consider opportunities to address the remaining 20 recommendations from the select committee's final report; promote the alignment of the wellness strategy initiatives with other key government strategies, programs and initiatives; and provide an ongoing mechanism to explore new opportunities to improve wellness in the province," said Albert. "We know that government cannot act alone to improve wellness. Residents, communities, wellness stakeholders and government each have a role to play in promoting wellness. Everyone can contribute to creating a culture of well-being."

Live well, be well. New Brunswick's Wellness Strategy 2009-2013 is available online.


MEDIA CONTACT: Danielle Phillips, communications, Department of Wellness, Culture and Sport, 506-457-6445.