Sept. 17, 2009
FREDERICTON (CNB) - A toolkit to promote increased the availability and consumption of healthier foods in community recreation facilities was released today by Wellness, Culture and Sport Minister Hédard Albert, and Roger LeBlanc from the Université de Moncton, representing the Healthy Eating Physical Activity Coalition. The tool kit was released during Recreation New Brunswick's annual meeting.
The toolkit, Healthy Foods in Recreation Facilities: It Just Makes Sense, raises awareness of the issues around healthy eating, identifies consumer trends and the growing demand for healthier foods, and presents New Brunswick data on revenue opportunities. This information can be used by a variety of facilities, including arenas, swimming pools, youth centres, community centres, curling rinks, bowling alleys, campgrounds, golf clubs, and many others.
"As the cornerstone of many communities, recreational facilities play a vital role in keeping New Brunswickers healthy by providing safe public spaces for physical activity and sport," said Albert. "When healthy food options are also available at these facilities, they can have an even stronger impact on the health of their communities. This tool kit will help communities take positive actions to support goals in the New Brunswick wellness strategy, especially in relation to increasing rates of healthy eating. These efforts are collaborative, help to build community capacity, and promote healthy lifestyles."
"Depending on what foods are offered in their concessions, recreation facilities can help make the healthy choice the easy choice for New Brunswickers, which means that more people will be eating healthy food," said LeBlanc. "Equally important, the tool kit demonstrates that the revenue potential for healthy foods is competitive with most food traditionally available in these settings."
Albert also made a statement regarding Let's Right the Future, the Atlantic wellness campaign unveiled on Sept. 14 by the Council of Atlantic Premiers. The campaign is designed to engage families and communities to achieve a healthier future by committing to small, simple changes to eat more nutritious foods and be more physically active.
The campaign consists of English and French television ads, an interactive website that displays pledges from across Atlantic Canada, healthy eating and physical activity tips, and links to programs and resources in the Atlantic provinces.
"We encourage all New Brunswick families and community groups to visit the Let's Right the Future website for more information and to make their pledges for healthy living," said Albert. "Together we will take steps to improve the wellness of our province."
Healthy Foods in Recreation Facilities and Let's Right the Future are available online.
MEDIA CONTACT: Ryan Donaghy, communications, Department of Wellness, Culture and Sport, 506-457-6445.