CNB News Releases
Agriculture and Rural Development

New Brunswick delegation plans Mexico trade mission (99/03/11)

NB 355

Mar. 11, 1999

FREDERICTON (CNB) - Five New Brunswick agri-food companies are looking to increase trade opportunities during a 10-day trade mission to Mexico which begins this week.

The companies -- True North Salmon, of St. George; Bone Foods Ltd. of Dieppe; Moncton-based Transform Pack, Cavendish Farms and Roger Beau Fish Exporters - are scheduled to visit Mexico City, Monterrey and Guadalajara.

The mission is organized by the Department of Agriculture and Rural Development and Industry Canada.

The timing of the mission will allow the New Brunswick firms an opportunity to attend the 16th annual ANTA '99 conference and trade show in Guadalajara, Mar. 13-15.

The trade show is hosted by the National Retailers Association of Mexico in conjunction with its annual conference. Formed in 1983, the association currently includes 102 chain stores, or 3,900 points of sale across the country.

"It is a very large trade show and convention which features exhibitors from North America and Latin America, and draws buyers from across the country of Mexico," Agriculture and Rural Development Minister Stuart Jamieson said. "We think this will be an excellent forum for our New Brunswick companies to gain exposure in the Mexican market."

"There is great potential for expansion of exports of processed products, equipment and related services into the Mexican market," federal Labor Minister Claudette Bradshaw said.

"This trade mission offers an excellent showcase for everything our New Brunswick companies have to offer." Bradshaw spoke on behalf of the secretary of state for ACTA, Fred Mifflin.

The New Brunswick mission will also feature market site visits, one-on one meetings between potential business partners, supermarket visits and the further development of business knowledge of the market.

Figures show the Mexican economy grew by seven per cent in 1997 and was expected to grow by 4.6 per cent in 1998. The forecast is for three per cent growth in 1999.

New Brunswick companies' participation in the mission is assisted in part by the Trade Expansion Initiative, a cooperative project between Agriculture and Agri-Food Canada and the New Brunswick Department of Agriculture and Rural Development. The project is funded through the Canada/New Brunswick Regional Economic Development Agreement (RED) and the NB Department of Agriculture and Rural Development's Strategic Partnership Development Fund.

The Canada/New Brunswick Regional Economic Development Agreement (RED) is administered for the federal government by ACTA, and for the provincial government by the Regional Development Corporation.


MEDIA CONTACT: John White, director of communications, NB Department of Agriculture and Rural Development, 506-453-5451; Carolee Sandell, communications officer, ACOA, 506-452-3184.