Fisheries / Alcool NB Liquor

New partnership will highlight New Brunswick seafood (08/04/17)

NB 461

April 17, 2008

OROMOCTO (CNB) - A new marketing effort will be highlighting New Brunswick's seafood quality and versatility. The announcement was made today by Fisheries Minister Rick Doucet.


"The Department of Fisheries is entering into a partnership with Alcool NB Liquor to promote our seafood products throughout the province," Doucet said. "During the upcoming tourist season we will be attending events and distributing promotional materials that will highlight how to pair New Brunswick seafood with the best Alcool NB Liquor products."

The partnership was launched today at the grand opening of the new Oromocto ANBL outlet, where New Brunswick chef Richard Chiasson gave a cooking demonstration, and department staff unveiled new recipe cards and marketing material.

"Our government is committed to marketing our seafood products more aggressively, here at home and around the world," Doucet said. "In February we unveiled new marketing materials and the new slogan, New Brunswick Seafood: What a Catch, at the International Boston Seafood Show, and later this month staff will travel to Europe to promote our products.

"With this new partnership, we are encouraging New Brunswickers to take pride in locally produced food that is known throughout the world for its quality, and we will market directly to tourists who stop at Alcool NB Liquor outlets during the summer."

The partners will also exhibit together at ApEx, Atlantic Canada's largest food service and hospitality trade show, which will be held in Moncton April 27 to 29.

"Seafood and wine are a natural match," said Dana Clendenning, Alcool NB Liquor president and CEO. "We are pleased to partner with the Department of Fisheries to showcase this important New Brunswick-based economic sector, and provide customers with another value-added experience in our stores."

"Our seafood industry contributes about $1-billion to the New Brunswick economy each year," Doucet said. "With initiatives such as this, we are helping the industry to expand further and contribute even more to our plans for a self-sufficient province."


MEDIA CONTACTS: Sarah Ketcheson, communications, Department of Fisheries, 506-457-3549; Nora Lacey, communications, Alcool NB Liquor, 506-452-6453.