Public Legal Education and Information Service / Senior and Healthy Aging Secretariat

New information materials released to help prevent elder abuse (09/10/01)

NB 1467

Oct. 1, 2009



DIEPPE (CNB) - New information materials were released today to prevent elder abuse in New Brunswick. Minister of State for Seniors Brian Kenny and the Public Legal Education and Information Service of New Brunswick (PLEIS-NB) made the announcement today, the International Day of Older Persons.

"All New Brunswickers need to be informed about the prevention of elder abuse," Kenny said. "We have an aging population. We want our seniors to be safe and secure and treated with dignity and respect. The materials launched today in both official languages have the capacity to educate and influence individual lives and our society in a very positive way."

The materials include two information booklets entitled: Preventing abuse and neglect of seniors and Are you dating? Older adults and healthy relationships. The booklets are also available as audio CDs or in large print versions. The materials are being distributed to senior organizations, libraries, nursing homes, mental-health offices, hospitals and other places where seniors, service providers or family and friends of seniors may obtain them.

Anyone interested in obtaining copies may contact PLEIS-NB at or call 1-888-236-2444. The materials, including the audio CDs, are also available on the PLEIS-NB website and at the Senior and Healthy Aging Secretariat website.

"Working collaboratively with a dynamic and active senior's organization and experts from adult protection and the Senior Secretariat has ensured that the publications are accurate, easy to read, and relevant," said Deborah Doherty, executive director, PLEIS-NB. "We held focus groups with seniors to indentify misconceptions and gaps in knowledge and to find out what their preferences were for design and layout and font size, among other things.

"We feel confident that these new materials will be popular and help to create greater awareness of elder abuse issues and legal remedies."

Preventing abuse and neglect of seniors explains the various forms of senior abuse, adult protection law, ways to prevent abuse and legal remedies. It encourages abused or neglected seniors not to give up hope and suggests where they may obtain support and information.

Doherty said that Are you dating? Older adults and healthy relationships may be a first in Canada, and although there are many resources on preventing abusive dating relationships for teens and young adults, there are no similar relevant resources for older adults.

The materials were researched and produced by PLEIS-NB. Funding was provided to PLEIS-NB by Justice Canada. To ensure widespread availability, the Senior and Healthy Aging Secretariat contributed to the printing costs for the booklets.

The project represents a partnership between PLEIS-NB, a non-profit organization, Aînés en Marche/Go Ahead Seniors Inc., of Moncton, the Department of Social Development and the Senior and Healthy Aging Secretariat.


MEDIA CONTACTS: Judy Cole, communications, Seniors Services, 506-444-3522; Deborah Doherty, executive director, PLEIS-NB, 506-453-5369; Emily Bell, legal research co-ordinator, PLEIS-NB, 506-457-4969.