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Choose NB products
New Brunswick’s history is one of resourcefulness. Of making the most of the land, and of using our own ideas, hands, and labour to manufacture the products our people need. Today, that’s as true as ever. New Brunswickers are proud of the products we make, and are even more proud to share them.
When you choose NB Made products, you’re not only enjoying fresh, local ingredients and products, you’re supporting and strengthening your communities.
From produce to paper towels, french fries and hand-crafted goods, New Brunswick has thousands of services and products to enjoy and experience.
Where to find NB and Canada made products
It’s more important now than ever to choose local products and support New Brunswick and Canadian companies. Your choices make a difference! While you are shopping, consider choosing New Brunswick or Canadian alternatives. You can identify these by looking at the product labels for terms like:
- "Excellence NB" and "Savour NB" labels: These labels tell you the product is made in New Brunswick.
- "Made in Canada" label: This label tells you the product was made in Canada.
- Dairy Farmers of Canada logo: This label tells you the product was made in Canada.
- Canadian seafood logo: This label tells you’re the product was made in Canada.
- Canadian quality standards: Some products might mention that they meet safety and quality rules in Canada.
- Maple leaf symbol: Many Canadian products have a maple leaf on them, showing they are from Canada.
- Canadian flag: Some products display the Canadian flag, which means they are made in Canada.
- New Brunswick flag: Some products display the New Brunswick flag, which means they are made in New Brunswick
- Manufacturer's information: Check the packaging for the company's address. If it's located in Canada, the product might be made there too.
- Product certifications: Look for stamps or marks from Canadian organizations that show the product is safe or made in Canada.
- Ingredients or materials source: Sometimes, labels tell where the raw materials come from, which can help you figure out where the product was made.
By looking for these labels and symbols, consumers can choose to buy products made in New Brunswick or Canada. Eating and buying local keeps profits here at home.
Looking to buy local food for home? Eatlocalnb.ca has a food availability guide and highlight New Brunswick food brands that you can find in your grocery store!
Savour NB
Learn about the vibrant food and beverage scene here in New Brunswick. Look for the Savour NB logo on products and store shelves, and you'll know you're buying and supporting local.
Excellence NB
See how you can purchase New Brunswick made products, services and experiences by looking for the Excellence NB logo on NB made products!
EatLocalNB
Explore the best of New Brunswick's local chefs, farmers and producers.
Joint Economic Development Initiative (J.E.D.I) Indigenous Marketplace
Explore New Brunswick indigenous businesses, products and services across the province. This program is only available in English.
Shop owners and local businesses:
Display your New Brunswick pride by downloading and displaying the printable files below to let your customers know you carry NB made products.
Explore what New Brunswick has to offer
It's an exciting time to explore the incredible businesses we have right here in our own backyard. Our local shops and services are run by our neighbors, friends, and families and are the heart of our communities. It's not just about the food and drink spots (though we've got some amazing ones, don't we?). All types of local businesses – from bookstores, art studios, hardware stores and clothing boutiques – deserve our support.
New Brunswick Farmers markets
Find a farmers market in your area!
Inspired by NB
Explore New Brunswick’s artist and support your favourite creators by buying their work, sharing their creations, and letting everyone know that arts and culture are the heart of our province.
Explore a vacation in New Brunswick
Embrace the comfort of home and explore all that New Brunswick has to offer.