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Department of Tourism, Heritage and Culture, Office of the Premier
June 27, 2025
DOAKTOWN (GNB) – This year’s official New Brunswick Day celebrations will take place in Doaktown on Monday, Aug. 4.
“New Brunswick Day is our chance to celebrate the very best of our province: our people, our culture and accomplishments,” said Premier Susan Holt.
Doaktown, in the upper Southwest Miramichi River valley, was named after the Doak family, who emigrated from Ayrshire, Scotland, in the 19th century.
The village is famous for its warm hospitality, relaxed pace of life and world-renowned salmon fishing along the majestic Miramichi River, said Holt.
The village is home to two museums: the Doak Provincial Heritage Site and the Atlantic Salmon Museum. Nearby attractions include the Priceville Footbridge, the longest suspension footbridge in New Brunswick, and the Nelson Hollow Bridge, the province’s oldest covered bridge.
“This year, Doak House proudly celebrates its 200th anniversary, a testament to the rich history that defines the Doaktown region,” said Tourism, Heritage and Culture Minister Isabelle Thériault. “New Brunswick Day provides the perfect opportunity to honour what makes our province truly unique.”
“I invite all New Brunswickers to join us by the river to enjoy the hospitality of our residents and take part in family-friendly activities set against the beautiful backdrop of the majestic Miramichi River,” said Doaktown Mayor Arthur O’Donnell.
The host community for the official New Brunswick Day celebrations may apply for funding of up to $30,000 to support the event.
More details about the celebrations will be announced in the coming weeks.
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Media Contact(s)
Jean Bertin, communications, Department of Tourism, Heritage and Culture, [email protected].