Release
Department of Tourism, Heritage and Culture
April 22, 2026
Updated
April 23, 2026
The tourism season is being extended to Oct. 12 at Parlee Beach Provincial Park. The extension was made possible by allotting $100,000 for the park in the latest budget. From left: Justice Minister Robert McKee; Anthony Azard, communications and public affairs, Tourism Industry Association of New Brunswick; Tourism, Heritage and Culture Minister Isabelle Thériault; Shediac-Cap-Acadie MLA Jacques LeBlanc; and Public Safety Minister Robert Gauvin.
SHEDIAC (GNB) – The tourism season is being extended to Oct. 12 at Parlee Beach Provincial Park.
“Beaches are a key attraction for visitors coming to the province, and are also extremely popular amongst the locals,” said Tourism, Heritage and Culture Minister Isabelle Thériault. “This is why we are extending our parks seasons to best meet visitors’ expectations. Promoting tourism icons like Parlee Beach Provincial Park and growing our regions are at the heart of our tourism strategy.”
The extension was made possible by allotting $100,000 for the park in the latest budget.
The provincial tourism strategy, Fresh Perspective, outlines a plan to increase annual tourism revenues by $1 billion, reaching $3.7 billion within five years.
“Extending the season at Parlee Beach is excellent news for both visitors and tourism operators across the region,” said Ginette Doiron, CEO of the Tourism Industry Association of New Brunswick. “As home to the warmest salt water in Canada, Parlee Beach is one of New Brunswick’s signature destinations and an important draw for visitors from across the country and beyond. Extending the season allows more people to experience everything that makes this area unique, from its unique coastal beauty to its vibrant Acadian culture and local businesses.”
This investment aligns with the tourism strategy by expanding the shoulder seasons of high-traffic areas, such as Parlee Beach Provincial Park, to best meet visitors’ expectations and to maximize economic benefits for regions.
It also aligns with the department’s physical activity strategy by encouraging New Brunswickers to spend more time outdoors and increase daily activity.
“Our physical activity strategy aims to create environments that encourage New Brunswickers to be active in their daily lives, and extending access to this world-renowned beach does exactly that,” said Thériault. “It’s important we continue investing in not only our tourism sector’s growth, but also in the well-being of New Brunswickers.”
22-04-26
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Media Contact(s)
Morgan Bell, communications, Department of Tourism, Heritage and Culture, [email protected].