Tourist oriented directional signs

The Tourist Oriented Directional (TOD) signing program is available to eligible businesses based on specific interest. TOD signs are standard blue and white in colour and manufactured, installed and maintained by the Department of Transportation and Infrastructure at a cost to the business operator.

Although the signs are installed within the right-of-way, locations are determined by the Department of Transportation and Infrastructure and are only installed where there is space since regulatory and guide signing take precedence.

Major highway signs give motorists exit and type of service and attraction information about a tourism industry business. This type of signage is only allowed on level I or level II controlled access highways.

Costs can range from $15,000 to $30,000 per sign, excluding maintenance and taxes.

Secondary highway signs give motorists exit and type of service and attraction information about a tourism industry business. This type of signage is allowed on any NB highway other than a level I or level II controlled access highway

The Cost is $600 plus tax per sign for the manufacture and installation plus an annual maintenance fee of $100 plus tax per sign. 

The program for these signs provides businesses already depicted by a service symbol tab on a Blue Stand-Alone (BSA) to have more information to direct visitors to their business. 

Fingerboard signs will usually be on the secondary roadway after the motorist has exited the main highway and within visibility of the end of the exit ramp. They are not installed on the same highway as the BSA. 

This program is to be administered on a first come first served basis with priority given to businesses that are greater than 5 km (but within 20 km) from the highway exit. A maximum of four businesses will be identified on a fingerboard sign panel. The cost per business is $200 plus tax for the manufacture and installation plus an annual maintenance fee of $50 plus tax.